8 Minutes Read

In today's social media landscape, authenticity is becoming the new norm, pushing aside the era of posed and meticulously curated content. BeReal, a rising star in the social media world, is pioneering this shift by promoting genuine and authentic sharing. This change in user preferences towards authenticity also affects how brands engage on social media. So, how can marketers effectively use BeReal?

7 Minutes Read

Ever found yourself engrossed in product review videos on social platforms? Experiencing a product through another consumer's genuine feedback feels like getting advice from a friend. This is the essence of User-Generated Content (UGC), a strategy many brands have adopted. But imagine if brands could partner with consumers to elevate UGC. This is where UGC Creators come into play.