STORY


Full Service Production
Artist Strategy
in Hong Kong

Haysen Cheng, a talented artist based in Chengdu, presented us with the task to produce five minimalistic videos for his debut tracks and album, shot in iconic locations in Hong Kong.

We planned a strategy for his debut, which ultimately supported him to achieve the success he has today as an artist in China.

Client: Haysen Cheng
Location: Hong Kong
Haysen Cheng, Hypebeast, Production
Photo Credit: Hypebeast
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With a strategic approach, we aimed to ensure the success of his debut and capture his artistic vision. Despite budget constraints, we worked within our limits to pull off a high quality video production.

We carefully selected the locations ensuring they provided a unique and visually captivating backdrop that incorporated the city's distinctive elements. Our professional video editors took charge of the post production editing process, which involved colour correcting, colour grading and matching, which all came together to add to the ambiance of the music videos.

The collaboration with Haysen Cheng was a testament to our commitment to excellence in video production and our ability to adapt to unique artistic visions. By combining our expertise with Haysen's creative talent, we created a series of music videos that showcased his debut tracks and album in a minimalistic and visually striking manner.

Technical Execution

Pre-Production: Planning and selecting iconic locations in Hong Kong that align with the minimalistic aesthetic.

Production: Filming on-site to capture the essence of the city and the artist’s performance.

Post-Production: Professional video editors handled color correction, grading, and matching to enhance the ambiance of the music videos.

Client Feedback

Haysen Cheng appreciated the team’s dedication to bringing his artistic vision to life, noting that the collaboration was a testament to their commitment to excellence in video production.

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Project Outcomes

The music videos successfully showcased Haysen’s debut tracks and album, contributing to his recognition as an artist in China. The strategic approach and high-quality production played a significant role in achieving this success.

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Contact Us

For creative content needs, Nous Asia offers full-service production and artist strategy. Contact us to bring your vision to life.