LIFE STYLE
Product Photography
Art Direction
Set Design
in Hong Kong
Project Overview
Herbal Essences sought an independent production house in Hong Kong to create fresh, captivating images that showcase their new product line’s natural essence. Nous Asia was tasked with directing and shooting a photo series that aligns with the brand’s botanical-inspired formulations.
Client: HERBAL ESSENCES
Location: Guangzhou, China
Creative Process
Our team focused on capturing the essence of Herbal Essences by emphasizing the vibrancy and luxury of self-care. We aimed to highlight the natural ingredients and convey the transformative power of the products through each shot.
Technical Execution
• Pre-Production: Developed concepts that align with Herbal Essences’ brand identity and natural focus.
• Production: Directed and photographed the series in Guangzhou, China, utilizing settings that complement the brand’s aesthetic.
• Post-Production: Applied color grading and retouching to enhance the images’ vibrancy and appeal.
Client Feedback
Herbal Essences appreciated the creative direction and photography, noting that the images effectively captured their brand’s essence and would resonate with their target audience.
Project Outcomes
The photo series successfully showcased Herbal Essences’ products, emphasizing their natural ingredients and luxurious self-care experience, thereby strengthening the brand’s market presence.
Contact Us
For innovative and captivating visual content, contact Nous Asia to bring your brand’s vision to life.