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LIFESTYLE

Product Photography
Art Direction
Set Design
in Hong Kong

Project Overview

Olay sought a China-based photo production house to design and execute a photo series that would effectively showcase their new skincare products to the mainland Chinese audience. Nous Asia was tasked with providing directing and production services to create visually stunning images that align with Olay’s brand identity.

Client: OLAY
Location: Shanghai, China
A red jar of Olay skincare cream on a reflective surface with water droplets, set against a red gradient background.

Creative Process

The creative direction focused on capturing the essence of Olay’s products by emphasizing their quality and appeal to the target market. The team incorporated elements that reflect the brand’s dedication to skincare excellence and its connection to the local culture.

Technical Execution

• Pre-Production: Developed concepts that align with Olay’s brand identity and appeal to the mainland Chinese market.

• Production: Directed and photographed the series in Shanghai, China, utilizing settings that complement the brand’s aesthetic.

• Post-Production: Applied color correction and retouching to enhance the images’ vibrancy and appeal, ensuring accurate representation of the products.

A red jar of Olay skincare cream on a wooden surface next to a book and an orange fabric.
Three skincare products on a wooden surface: a red jar labeled 'Olay Signal Peptides', a white bottle with a silver cap labeled 'Olay Niacinamide + Glyceroxyl', and a white dropper bottle labeled 'PRXC by Olay Niacinamide-SDL'.

Client Feedback

Olay appreciated the creative direction and photography, noting that the images effectively captured their brand’s essence and would resonate with their target audience.

Project Outcomes

The photo series successfully showcased Olay’s products, emphasizing their quality and appeal, thereby strengthening the brand’s presence in the mainland Chinese market.

Skincare products from Olay, including a niacinamide + glycerin serum and a prox by Olay serum, arranged on a white surface with soft lighting.
Skincare products on a wooden surface, including a white dropper bottle labeled 'PRXC by Olay' and a frosted glass bottle labeled 'Olay'. Sunlight casts shadows and highlights on the bottles.

Contact Us

For innovative and captivating visual content, contact Nous Asia to bring your brand’s vision to life.