VIDEO PRODUCTION
AUTOMOBILE
Pagani is an Italian luxury sports car with an emerging presence in China and the neighbouring markets, reflecting a growing appetite for exotic automobiles in the region.
Our director of photography and Steadicam operator worked with Pagani to create a breathtaking video ad.
Client: PAGANI
Nous LLC Providing Service: Direct of Photography & Steadicam Operation
Location: Hong KongAbout the shoot
In this video, it was important to highlight the exquisite design of Pagani cars, which are known for their breathtaking beauty. Fantastic visuals, paired with subtle audio were the two key elements to this piece. The images showcased the sleek lines, aerodynamic shapes and attention to detail that make the Pagani cars stand out among its luxury competitors.
Another key element that our videographers had to convey in this piece was the performance and power capabilities of this vehicle. Luxury cars are renowned for their advanced engineering and technological innovations - elements that typically can only be displayed in a real life test drive. Therefore, it was even more important to find a way to replicate that feeling of elegance and the shear power of this car through the visual medium.
It was important to establish an emotional connection with the viewer. This was achieved by creating an aspirational narrative around the Pagani brand - the viewer too can imagine what it would be like to drive this luxurious car around different neighbourhoods of Hong Kong island.
Capturing the shot
