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FASHION

Tommy Hilfiger
DOP Services
in Hong Kong

Project Overview

Tommy Hilfiger, a global fashion icon known for its classic American cool style, enlisted Nous Asia to provide Director of Photography (DOP) services for an exclusive video campaign in Hong Kong. Our role was to bring the brand’s vision to life by capturing stunning visuals that blended Tommy Hilfiger’s timeless appeal with the modern, bustling energy of the city. The result was a campaign that celebrated individuality, confidence, and style.

Client: TOMMY HILFIGER
Location: Hong Kong

Creative Process

Bringing the essence of Tommy Hilfiger to the screen required a blend of technical precision and creative insight. Collaborating closely with the brand’s creative team, we crafted a visual concept that reflected their core values while adding a fresh perspective.

Key elements of our creative process included:

• Mood Setting: Utilizing color palettes and lighting that emphasized the brand’s bold yet refined aesthetic.

• Location Scouting: Finding unique spots in Hong Kong that juxtaposed urban modernity
with Tommy Hilfiger’s sophisticated style.

• Movement and Framing: Developing dynamic shots that showcased the fluidity and versatility of the apparel while maintaining an artistic edge.

Technical Execution

As the Director of Photography, Nous Asia ensured that every frame met the highest standards of quality and creativity. With a focus on precision and innovation, our technical approach included:

• Versatile Camera Work: Combining Steadicam and handheld techniques to add energy and personality to the shots.

• Lighting Mastery: Crafting a balance between natural and artificial light to enhance the fabrics’ textures and vibrant colors.

• Crisp Detail: Using high-resolution equipment to highlight every detail of the garments, from stitching to fabric flow.

Contact Us

Elevate your next fashion campaign with Nous Asia’s expert cinematography services. Contact us today to discuss your project and turn your vision into reality.

Project Outcomes

The campaign successfully captured the attention of Tommy Hilfiger’s target audience, generating buzz across digital and social platforms. The visuals not only aligned with the brand’s global messaging but also added a unique local touch that resonated with the Hong Kong market.

Client Feedback

Nous Asia’s DOP services were instrumental in elevating our campaign. They seamlessly combined technical expertise with an understanding of our brand, resulting in visuals that perfectly embodied Tommy Hilfiger’s spirit.