LIFE STYLE
Video Production
In Hong Kong
Project Overview
The objective was to showcase The Upper House’s luxurious ambiance through influencer-led marketing, leveraging Laiza’s platform to reach a broader audience. The campaign focused on creating authentic, engaging content that resonates with potential guests.
Nous Asia collaborated with Hong Kong influencer Laiza Ng (@Laizas_) to create a promotional campaign for The Upper House hotel. The project involved producing a series of short videos highlighting the hotel’s elegance and beauty, aimed at engaging Laiza’s social media audience.
Client: @Laizas_ For Upper House, HONG KONG
Location: Hong Kong
Creative Process
Nous Asia’s team collaborated closely with Laiza to develop a concept that aligns with her personal brand and the hotel’s sophisticated image. The creative direction emphasized capturing the serene and stylish atmosphere of The Upper House.
Technical Execution
• Pre-Production: Planning the shoot, selecting locations within the hotel that best represent its elegance, and coordinating with Laiza to ensure a seamless process.
• Production: Filming a series of short videos featuring Laiza experiencing various aspects of the hotel, utilizing high-quality equipment to capture stunning visuals.
• Post-Production: Editing the footage to create cohesive and engaging content, incorporating branding elements of The Upper House and Laiza’s personal style.
Client Feedback
The Upper House and Laiza expressed satisfaction with the final content, noting that it effectively showcased the hotel’s unique features and aligned well with Laiza’s audience expectations.
Project Outcomes
The campaign successfully increased engagement on Laiza’s social media platforms, driving interest and inquiries about The Upper House. It demonstrated the effectiveness of influencer-led marketing in the hospitality industry.
Contact Us
For creative content and influencer marketing services, contact Nous Asia to bring your brand’s vision to life.